While building an ecosystem which values and centres one's well-being and health at the core of its ideas, our community has been steadily increasing. Over ~1 Million+ folks connect and stream us for our bedtime stories, meditative music, and other sleep products.
However, there are three underscoring problems that this community growth highlights.
For entrepreneurs, these are the gaps to fill!
Our sleep quality & timeframe are decreasing.
- We are sleeping less than we used to.
We are also sleeping less well than we used to. - Invasion of bedtime by devices like phones and televisions, stressed routines & lifestyles, diluted work-life boundaries, and more hours of working are all contributing to how we sleep.
Sleep issues are afflicting youngsters more.
- Almost 60 per cent of our community is accounted for the age group 18-34.
- While this is also the group that holds the most access to mobile phones and the internet, contemporary physiological and psychological studies are also attesting to the growing mental health and sleeping disorders.
Folks identifying as women face more sleeping disorders than those identifying as men.
- Women across age groups face graver, more persistent sleep issues than men, and research testifies to it.
- Societal frameworks, power structures, biological reasons, and the conventional division of labour among men and women both at workplaces and in households result in more women being sleep-deprived or experiencing worse sleep cycles.
The way ahead?
These trends & behaviours acutely exemplify the need for more wellness and health ventures.
Our lifestyles & behaviours are taking shape. We need more folks to build solutions accomodating these changes so that we remain at ease with access, information, and resources.
Wanna learn more? Hit us up!
Connect with us on Twitter, Instagram, & LinkedIn with questions, tried-and-tested tips, or just anything for that matter. We love some good (read: sleepy) conversations! :D
Also, check out our app on the Play Store: http://bit.ly/neend-app. You can stream our stories in Hindi, English, Marathi, Tamil & Telugu. (Coming super soon on the App Store!)
